Course

Advanced-technology IOL penetration hovers around 18%, but 45% of cataract patients are willing to pay for these implants. This is the opportunity! The question is how to close this gap. This session will detail why you should embrace premium refractive cataract surgery in your practice—and what it takes from the surgeon, staff, and patient to get there.

As you embark on creating a successful refractive cataract practice, preparation is key. Learn the power of a premium practice, the impact of a team-first approach, and the marketing and development principles you’ll need to implement a new business plan.

Patients have increasingly high expectations, especially following a premium surgery. Understand the full patient journey and the art of making a confident recommendation that will fit your patients’ goals and lifestyle. Hear how to comfortably incorporate comprehensive patient education, selection, diagnostics, and delivery into your practice flow to exceed patient expectations.

An advanced-technology implant requires a flawless surgery to function optimally. This session will share surgical techniques and technologies to optimize implant centration and the patient’s vision in the short and long term postop.

This session provides a detailed guide that will help you implement the business of refractive cataract surgery, including customizable materials like patient forms, staff scripts, and checklists. You will learn how to educate your team, referring doctors, and community in a way that supports your premium practice. You will also enjoy exclusive access to these materials after the course as part of a robust resource library.

Optimization doesn’t end after the surgery. This session will focus on the keys to long-term success with advanced-technology IOLs. Develop the skills to soothe frustrated patients following a premium implant, and learn how the tear film plays an important role in patient satisfaction.