Course
BRiCS Introduction
Led by those who’ve done it successfully, the BRiCS Summit provides the roadmap attendees need to build their own thriving premium IOL practice. With personal strategies, workflows, tools, and patient communication resources in traditional lectures, small-group workshops, role play of real-world patient scenarios, and campfire chats, open dialogue and direct faculty interaction will deliver personalized attention and deeper engagement for an effective learning experience.
Even as IOL technologies continue to advance, ATIOL adoption remains stalled around 18%—despite evidence that nearly half of patients are open to these solutions. Why the disconnect? This session kicks off the conference by exploring what’s holding practices back, and how forward-thinking practices are closing the gap using more effective consultations, team alignment, and cutting-edge tools. Faculty will address key barriers like pricing and financing, and spotlight what’s new this year—from AI-powered solutions to patient education enhancements—and how these innovations are reshaping their refractive business models. If you’re ready to evolve your approach—or spark a revolution in how you deliver refractive cataract surgery—this is where to begin.
To build a thriving refractive cataract practice, you need more than clinical skill—you need a premium mindset, a strong team, and a strategic growth plan. This session breaks down the essential building blocks of a successful premium practice, from strengthening the patient journey, to building a culture of excellence, and implementing systems that support scale. Discover how to align your staff around a shared vision, communicate value to patients, and drive marketing efforts that fuel growth. Faculty will also highlight what’s new this year in workflow automation and support tools that modernize your infrastructure.
Matching the right patient with the right lens is both art and science—and essential to the success of any premium practice. This hands-on session walks through each step of the lens matching process, with real-world insights into diagnostics, education, and recommendation strategies that align with your patients’ goals and lifestyles. Faculty will share practical pearls for guiding confident decision-making, rethinking the monofocal default, and using new lens technologies to personalize outcomes. You’ll also get a look at what’s new in 2025, including smarter diagnostics, emerging platforms, and generative AI tools that support counseling, team communication, and clinical workflow.
Premium care isn’t just about what you offer—it’s how consistently you deliver it. This session offers a step-by-step roadmap for integrating advanced lenses into your daily workflow with ease and confidence. Faculty will feature the customizable, plug-and-play tools they use in their own practices, including workflows, checklists, scripts, intake forms, and patient education templates. You’ll leave equipped not only with high-impact resources—but with access to a post-course library and mentorship network to support implementation long after the session ends.
The postop phase is where patient satisfaction—and your reputation—are made or tested. This session gives you a structured approach to managing both routine and complex postop challenges. Faculty will highlight how to optimize the ocular surface, communicate effectively, and guide patients through difficult conversations that build trust and confidence. Faculty also shares the cutting-edge tools that help them protect chair time and prioritize meaningful connection over data entry.
Turn ideas into action. This final session guides you through building a customized implementation plan based on what you’ve learned throughout the course. Through structured reflection, team discussion, and peer insights, you’ll identify your top priorities, establish your goals, and build a roadmap tailored to your unique practice. Leave with clarity, alignment—and a plan you’re ready to launch on Monday.
- Real-Life Role Play Workshop
- Why RLE is on the Rise (CME provided)
- Aii (Adoption, Integration, Implementation)
- Enhancing Refractive Outcomes (CME provided)
- Foundational Marketing Principles
- Advanced Implant Surgery Techniques (CME provided)
- The Price is Right: A Goal, Not a Game Show
Instructors
Vance Thompson, MD
Chair
William Wiley, MD
Co-Director
Dagny Zhu, MD
Co-Director
Patti Barkey, COE
Co-Director
Carrie Jacobs, COE
Co-Director
Richard Tipperman, MD
Program Committee
Jennifer Loh, MD
Program Committee
Mitch Jackson, MD
Faculty
William Trattler, MD
Faculty
Nicole Fram, MD
Faculty
Robert Weinstock, MD
Faculty
Jaime Johannesen
Faculty
Deborah Davis, COE
Program Committee
Matt Jensen
Program Committee
Mary Pat Johnson
Faculty

